What this session covers
Growth doesn't come from one big idea — it comes from getting the fundamentals of the marketing mix right and tuning them constantly. This session sharpens all four levers against your actual catalogue and offers.
What you'll learn
- How to audit your product mix for winners, sleepers and dead weight
- Price architecture: anchors, bundles, and the psychology of GCC buyers
- Promotion calendars built around real demand, not random sales
- The 'hero / hub / hygiene' content model for product pages
- Lifecycle promotion: launch, peak, evergreen, and retirement
Who it's for
- Brands with 20+ SKUs and no clear hero product
- Operators stuck in a discounting cycle
- Founders planning the next quarter's promotional calendar
What you'll leave with
A reworked product hierarchy, a 90-day promotional calendar, and price-architecture recommendations for your top 10 SKUs.
Book this session