Session 03

Market Analysis

Competition, demand cycles and customer behaviour across the GCC — drawn from working with international brands across four markets.

Strategy
Duration
60 minutes
Format
1:1 live coaching
Level
Intermediate

What this session covers

The GCC is not one market. This session unpacks how the UAE, KSA, Kuwait and Qatar differ in buyer behaviour, seasonal demand, and competitive intensity — and how to position your brand in each.

What you'll learn

  • How to map your true competitors (not just the obvious ones)
  • GCC demand cycles: Ramadan, Eid, summer travel, back-to-school, White Friday
  • Cross-market positioning: what works in Dubai vs. Riyadh vs. Kuwait City
  • Pricing perception by market and category
  • Reading SERPs and social to validate market opportunity

Who it's for

  • Brands launching into a second GCC market
  • International brands entering the region
  • Founders refining their wedge against incumbents

What you'll leave with

A written market map of your category, your top 5 competitors, and a positioning angle to test in the next 30 days.

Book this session