Session 02

KPI Reading & Action

Read AOV, CVR and session data with confidence — and know the exact corrective steps to take when the numbers aren't moving.

Analytics
Duration
60 minutes
Format
1:1 live coaching
Level
Intermediate

What this session covers

Most ecommerce dashboards are full of numbers but empty of meaning. This session teaches you to read the KPIs that matter, spot the leading indicators of trouble, and act on them before revenue suffers.

What you'll learn

  • What AOV, CVR, sessions, bounce rate and RPV actually tell you
  • How to diagnose a drop in conversion in under 15 minutes
  • The corrective playbook for each weak KPI — pricing, traffic mix, UX, or offer
  • How to set realistic KPI targets for your stage of business
  • Reporting cadences that drive action, not paralysis

Who it's for

  • Founders who track revenue but not the metrics behind it
  • Marketing managers reporting to leadership
  • Operators preparing for sales peaks (Ramadan, White Friday, GITEX)

What you'll leave with

A one-page KPI scorecard tailored to your business and a corrective action list for each metric currently underperforming.

Book this session