What this session covers
GA4 is powerful and confusing in equal measure. This session is a working session in your own GA4 account — we navigate the interface together, build the views that matter, and translate every chart into a decision.
What you'll learn
- The 5 GA4 reports every ecommerce operator should live in
- How to build a custom funnel and read it correctly
- Attribution basics: where your conversions actually come from
- Audience segments worth building (and the ones to ignore)
- Connecting GA4 insights to Meta and Google Ads decisions
Who it's for
- Founders who open GA4 and immediately close it
- Marketers who report numbers but don't fully trust them
- Teams switching from Universal Analytics to GA4
What you'll leave with
A configured GA4 workspace, a saved set of reports for weekly review, and a clear list of conversion leaks to fix.
Book this session